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Response Hoverturf 1 1. Response SR 2 2. Retropy E5 10 Rivalry RM 1 1. Rivalry RM Low 3 3. RUN 60S 2. Runeo 10K 2 2. Sense 4D 3 3. Sharks 1 1. Sl 4 4. Sl 1 1. Stan Smith 1. Streetball 4 4. Superstar 10 Terrex Terrex 1. Terrex Boost 3. Terrex Winter Terrex Run 6 6. Terrex Skychaser Lt 1 1. Topanga 2 2. Torsion X 6 6. Tresc Run 3 3. Tubular 2. Tubular Invader Strap 1. Tubular Shadow Knit 1. Ultimashow 1 1. Ultra Boost Ultra boost Ultra Boost 20 3 3. Ultra Boost 21 1 1. Ultra boost Web DNA 5 5.
Vs Pace 3 3. X Speedflow. Xl4 15 Yeezy Yeezy Boost 1. Yeezy Boost v2 Yeezy Boost Yeezy 2 2. Yeezy Boost v3 14 Yung 1 8 8. Yung 96 1 1. ZX ZX RM ZX 6. ZX 1K Boost 10 ZX 2K Boost 4 4. In , Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.
Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear wind suits , base layer and eyewear. USA Gymnastics and Adidas sponsorship concluded at the end of In , Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays.
Adidas previous collaborated with GK Elite, since Spring , Adidas gymnastics products have been available worldwide through Elegant Sports. Adidas has been providing uniforms for the National Hockey League since the season , replacing Reebok. In , Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July for the top high school underclassmen players in the United States. Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.
Products manufactured for the sport are sticks , gloves, protective gear and boots. Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.
In the 3rd season launched. It originated in the early 90s and relaunched in In November , Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called " Biosteel ". The shoe is called the "Adidas Futurecraft Biofabric. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally.
Once this happens, the shoes can decompose within 36 hours. The shoe was never released. Adidas Skateboarding produces shoes made specifically for skateboarding , including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders. Adidas has been involved with tennis equipment since the mids and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late s, Stan Smith and Ilie Nastase.
During the s and s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public.
The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In , with the launch of Pro Kabaddi League a city based franchise league in India, kabaddi took the region with storm.
In , they tied up with Mumbai-based franchise U Mumba. Adidas also designs and makes slide -style sandals, mobile accessories,  watches, eyewear , bags, baseball caps , and socks. As well, Adidas has a branded range of male and female deodorants , perfumes , aftershave and lotions. The wristband will pair with Adidas' miCoach app, which acts as a personal trainer. Adilette was the first ever pair of sandals made by Adidas, originally developed in To this day, the resulting sandals are a best-seller.
Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning orange and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap. The Santiossage is a slide -style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe.
Santiossage comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas' three stripes. Adissage is also a slide sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe.
On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage , there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.
During the mid to late s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials , which dealt with the fashion market; the main group within this being Y-3 which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas.
Launched in , "Impossible is Nothing" is one of the company's most memorable campaigns. In , "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture.
There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations. In , Adidas launched " Creating the New " as its strategic business plan until India has been a very speculative market for Adidas. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country.
Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India. Adidas has done several collaborations with well known designers, including Jeremy Scott , Alexander Wang, and Raf Simons. In July , Adidas and Manchester United agreed to a ten-year kit deal, beginning with the —16 Premier League season. In rugby union , Adidas is the current kit supplier to the All Blacks , the France national team , the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others.
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from to Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas. Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium.
The company has been the kit provider of Argentine women's and men's teams for over 15 years. Since Adidas does not make golf equipment the sponsorship is more limited to clothing and shoes. In ice hockey , Adidas signed an agreement with National Hockey League NHL to be the official outfitter of uniforms and licensed apparel, starting in the —18 season.
Adidas will replace its own subsidiary Reebok as official provider. Adidas sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth volleyball player it advertises as a model and brand ambassador for Adidas. In , adidas filed lawsuits against Skechers for making a duplicate Stan Smith design and for Adidas replicas such as "Springblade". Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.
It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost.
On 14 June , Adidas posted on their Facebook page a picture of a pair of Jeremy Scott -designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".
Adidas has been criticized for operating sweatshops , particularly in Indonesia. Between and , Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records. Adidas' policy includes the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns. At the Panarub factory in Java , 33 workers were fired after striking for better pay in They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.
William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he claimed that total wages including bonuses and overtime were often double the hourly wage, and drew attention to purchasing power parity.
In April , one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas. In , Adidas promoted a line of Soviet themed items. After a social media outcry, they were taken off the market. In June , the head of global human resources at Adidas voluntarily stepped down after black employees raised concerns about her failure to address racism and discrimination in the workplace. From Wikipedia, the free encyclopedia.
German multinational clothing and apparel corporation. This article is about the company. For other uses, see Adidas disambiguation. Traded as. Herzogenaurach , Bavaria. Operating income. Net income. Matix Runtastic. See also: Three stripes. It is now used on the Adidas Originals heritage line; right : The current logo. It was designed in for the Equipment line, then adopted as the corporate logo. Main article: List of Adidas sponsorships.
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